卷烟零售是卷烟产品流通的终端环节,是实现卷烟上水平的基础,而品牌培育上水平又是卷烟上水平的集中体现,客户经理在这一过程中起到至关重要的作用,如何与零售客户建立互信、双赢合作的关系,维护好零售客户的利益,真正把卷烟营销市场 Retailing of cigarettes is the terminal link in the circulation of cigarette products and the basis for attaining the level of cigarettes. The level of brand cultivation is also the embodiment of cigarette level. Account managers play a crucial role in this process. Customers establish mutual trust, win-win cooperation between the relationship and safeguard the interests of retail customers, the real marketing of cigarettes