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在广告设计课程中融入设计竞赛是进行课程教学改革的尝试和加强专业学生设计实践能力的有效方法。本文通过提出“竞赛”教学思路,引导学生在课程教学中通过竞赛项目,关注现实社会实际应用需要,创作出有实用价值和现实意义的广告设计作品。
In the advertising design curriculum into the design competition is the attempt to reform the teaching of the course and to strengthen the professional students ability to design and practice an effective way. Through the teaching idea of “Contest”, this paper guides the students through the contests in the course teaching and pays attention to the practical application needs of the real society, and creates the advertisement design works with practical value and practical significance.