论文部分内容阅读
这是铁律:离客户越近,企业和企业家越谦卑;离客户越远,企业和企业家越高傲。但高傲的企业和企业家总是会被竞争对手干掉的。尽管表面上看是被竞争对手干掉的,但所有的失败者,都是被客户抛弃的结果。美菱、上菱等冰箱品牌,金星、熊猫等电视品牌,威力、小鸭等洗衣机品牌,这些曾经的中国知名品牌,今天已经无踪可寻。远的不说了,单单说曾经的手机霸主摩托罗拉、诺基亚就足以令人扼腕长叹。
Here’s the iron rule: the closer you are to your clients, the more humble your business and entrepreneurship; the farther you get from your customers, the more proud your business and entrepreneurship. But arrogant businesses and entrepreneurs will always get rid of competitors. Although on the face of being ridden by competitors, but all the losers, are the result of customer abandonment. Meiling, Shangling and other refrigerator brands, Venus, Panda and other TV brands, power, duckling and other washing machine brands, these once the Chinese well-known brands, today no trace. Do not say far, just say that the mobile phone overlord Motorola, Nokia is enough to make people sigh.