汽车广告一向在电视广告中占有重要地位,不仅数量众多,而且投放量也让一般产品难望其向背。就拿世界最大的汽车公司通用汽车公司来说,每年的广告费用都在全球企业中居前三位,与宝洁公司并称世界上最大的广告主。世界上各大汽车公司每年都要推出新车型,配合新车型上市,大规模的电视广告 Car advertising has always been an important position in television advertising, not only a large number, but also let the amount of general products to the back. Take General Motors, the world’s largest car company, for its annual advertising costs among the top three in the world, and Procter & Gamble, the world’s largest advertiser. The world’s major car companies every year to launch new models, with the new car market, large-scale television advertising