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2005—2008年,上海家化在日化领域有两大目标:第一,用三年的时间复兴美加净,使其成为国内同行业前三强;第二,继续保持并强化“六神”在国内花露水和沐浴露领域的领先地位。实现了这两个目标,上海家化将具备与跨国巨头对话的实力。为了实现这两个目标,上海家化将中央电视台当作最重要的战略合作伙伴。 2004年6月份开始,上海家化旗下的“六神”等品牌开始在CCTV-1晚间黄金时段投放广告,引起了国内外媒体的广泛关注;04年11月1 8日,上海家化再接再厉,在2005年中央电视台黄金时段广告招标会上成功夺得《新闻联播》与《焦点访谈》前后的多个广告位置,引起全场瞩目,更被媒体称为“上海品牌的复兴信号”。中标央视黄金时段广告,对未来几年的上海家化来说无异于锦上添花、如虎添翼,上海家化认为,这次强强联合将使上海家化站得更高、迈得更远。
From 2005 to 2008, Shanghai Jahwa has two major goals in the field of daily chemicals: first, to revive the United States and Canada with three years to make it the top three in the domestic industry; secondly, to continue to maintain and strengthen the “six gods” In the domestic toilet water and shower gel in the field of leading position. Achieved these two goals, Shanghai Jahwa will have the power to dialogue with multinational giants. In order to achieve these two goals, Shanghai Jahwa CCTV as the most important strategic partner. Since June 2004, brands such as “Liushen” under Shanghai Jahwa started to advertise in the golden evening hours of CCTV-1, arousing widespread media attention at home and abroad. On November 18, 2004, Jahwa made persistent efforts In 2005 CCTV prime time advertising bidding successfully won the “News Network” and “focus interviews” before and after multiple ad positions, aroused the attention of the audience, but also the media as the “Shanghai brand revival signal” . Winning prime time CCTV prime time advertising, Jahwa for the next few years is tantamount to icing on the cake, even more powerful, Shanghai Jahwa that the alliance will make the Shanghai Jahwa strong stand, go further.