论文部分内容阅读
辟谣不是谣言的预防和控制,而是针对既有谣言的澄清行为。辟谣效果主要取决于三个要素:辟谣主体的权威性、辟谣信息的可信度、辟谣信息的有效传播面。第一,作为公共事业管理的核心主体,政府是最重要的辟谣者,维护和保证政府的公信力,选择最具辟谣资格的具体执行者核实澄清谣言,发出权威的辟谣信息至关重要。第二,调查取证,用事实说话,是辟谣工作中最重要的一环。提高辟谣信息的可信度是一项需要诚意和耐心的技术活。第三,辟谣是否有效,还取决于是否能将真相有效地送达谣言受传者。辟谣是一场硬碰硬的战斗,谣言在哪里流行,辟谣就得在哪里迎战,切忌谣言走谣言的渠道,辟谣走辟谣的渠道,导致谣言继续转,辟谣帮着传。总之,辟谣公式中权威性、可信度、有效传播面三者是一种乘法关系,其中一项为零,辟谣效果就等于零。在辟谣公式中,辟谣效果与公民素质呈弱相关关系。
Rumor is not rumor prevention and control, but to clarify the existing rumors. The rumor effect depends mainly on three elements: the authority of the rumor body, the credibility of rumor information, and the effective dissemination of rumor information. First, as the core subject of public utility management, the government is the most important rumor, safeguarding and guaranteeing the credibility of the government. It is very important to choose the concrete performer with the most rhyming rumor to clarify rumors and send authoritative rumor information. Second, to investigate and collect evidence and to speak in facts is the most important part of the rumor work. Increasing the credibility of rumor information is a technical activity that requires sincerity and patience. Third, whether the rumor is effective or not depends on whether the truth can be effectively served on the rumor-transmitted person. Rumor is a hard battle, rumors where the popular, rumor where you have to fight, should not rumor rumor channels, rumor rumor channels, leading to rumors continue to turn rumor to help pass. In short, the rumor formula authority, credibility, effective communication surface of the three is a multiplication relationship, one of which is zero, the rumor effect is equal to zero. In the rumor formula, there is a weak correlation between the rumor effect and citizen’s quality.