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自从2013年以来,智能穿戴设备发展达到了一个高峰,以谷歌眼镜、苹果apple watch为首的明星产品带领了一波可穿戴狂潮,然而目前基于智能穿戴设备使用效果的理论研究仍然较为稀缺,尤其缺乏基于实际消费者的市场调研,本研究以Apple watch为例,立足于智能穿戴的使用效果,将经济学基础理论与新媒体理论相结合,旨在从认知、思考、注意力记忆、健康等方面多角度研究智能穿戴对于用户的影响,并探究其消费者选择意愿的影响因素。
Since 2013, the development of smart wearable devices has reached a peak. Star products with Google Glass and Apple’s apple watch lead a wave of wearable fads. However, current theoretical research based on the effect of smart wearable devices is still scarce, especially lacking Based on actual consumer market research, this study takes Apple watch as an example, based on the effect of using smart wearable, combines the basic theory of economics with new media theory, and aims at understanding and thinking from cognitive watch, attention memory, health and so on From a multi-angle study on the impact of smart wear on users, and explore the impact of their choice of consumer factors.