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随着移动互联网的普及,移动阅读应用迎合了人们碎片化阅读的需求。随着我国移动互联网的高速发展,移动应用之间的竞争日趋激烈。为了提高产品竞争力,深度挖掘用户需求,本文以问卷形式对全国1000名以上大学生进行抽样调查,利用统计方法对问卷所得数据进行分析,目的在于挖掘当代电子阅读用户在阅读体验上更多的需求,验证社交化是否为提升移动阅读应用的需求方向。
With the popularity of mobile Internet, mobile reading applications cater to the needs of fragmented people. With the rapid development of China’s mobile Internet, competition between mobile applications is becoming increasingly fierce. In order to enhance the competitiveness of products and tap users’ needs deeply, this paper takes a sample survey of more than 1000 college students across the country and analyzes the data of the questionnaires by means of statistical methods. The purpose of this paper is to find out more demand of reading e-readers in reading experience , To verify whether the socialization of mobile reading applications to enhance the demand direction.