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在全球化时代的今天,政治、经济、文化、科技人才等资源的区域化乃至全球化蔓延以及“产业聚集”使得区域必须运用。在全球化时代的今天,经济、社会、文化、人才等资源的区域化乃至全球化流通以及“产业集聚”使得区域必须运用市场营销的观念进行未来规划和经营。而区域市场营销与企业市场营销在营销本质上是一致的,均围绕着顾客,以顾客的意愿和需求为中心开展的营销活动,与此同时将达到市场竞争与促销手段相结合的互利互惠效果;但在实际操作上,二者既有联系又有区别。
In the era of globalization, the regionalization of resources such as politics, economy, culture, science and technology, and even the spread of globalization and “industrial agglomeration” have necessitated the use of the region. In the era of globalization, the regionalization of economic, social, cultural, human resources and even global circulation as well as the concept of “industrial agglomeration” make the region have to apply the concept of marketing for future planning and operation. Regional marketing and corporate marketing are essentially the same in marketing, all around the customer, the customer’s wishes and needs as the center for marketing activities, at the same time will be achieved by market competition and promotion of the combination of mutually beneficial results However, in practice, the two have both connections and differences.