微博作为时下广受关注的网络传播方式,它的盛行有利于监督重大事件的进行、带来了信息的样性以及促进更加平等自由的交流。同时,因为微博传播的速度之快,影响之广,也使它成了谣言滋生的聚集地、个人信息遭到严重暴露以及低俗言论泛滥成灾。为了使微博传播更好地发挥其优势,规避负面影响,建议微博官方需要加大监管力度、完善微博相关的法律法规以及加强公民的道德建设。 As the most popular online communication mode nowadays, the popularity of Weibo is conducive to supervising major events, bringing about the diversity of information and promoting more equal and free exchange. At the same time, because of the speed and impact of the spread of microblogging, it has also made it a gathering place for rumors, serious exposure of personal information and the vulgar discourse. In order to make microblogging spread better to play its advantages and avoid the negative impact, it is suggested that microblogging official need to step up supervision and control, improve microblog related laws and regulations and strengthen citizens’ moral construction.