论文部分内容阅读
广告、新闻等大众传媒语言为了满足特殊的表达需要,通常借助于非常规的表达手段,某团购网的广告语“万众一心,团出精彩!”即为其中一个典型示例。本文拟通过对比常规表达与非常规表达、文学语言与传媒语言中的非常规表达,分析传媒语言中“团出精彩”类表达的特点,进而探求其认知运作机制。
Advertising, news and other mass media language in order to meet the special needs of the expression, usually with the help of unconventional means of expression, a buy network advertising slogan “one heart and one heart, the group wonderful!” Is one of the typical examples. This article attempts to explore the mechanism of cognitive operation by comparing the unconventional expressions in traditional and unconventional expressions, literary languages and media languages, and analyzing the characteristics of the expression of “excellent” in the media language.