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互联网技术以及智能手机等新兴媒介的普及和应用给我国的传统媒介带来严重的挑战,并给生存其中的舆论环境造成了广泛为深刻的影响,给传统舆论的引导方式带来了严重的挑战,因此,在当今时代里,只有充分地适应新媒介环境带来的挑战,利用各种信息资源,充分发挥党政机关在舆论引导中的作用,利用权威媒体的优势,继续发挥传统媒体在舆论引导中主体地位,只有这样才能充分的掌握舆论主动权。
The popularization and application of emerging media, such as Internet technology and smart phones, pose serious challenges to the traditional media in our country and have profoundly affected the media environment in which they are living, posing a serious challenge to the traditional way of media guidance Therefore, in today’s era, we must fully utilize the challenges posed by the new media environment, utilize all kinds of information resources, give full play to the role of party and government organs in guiding public opinion, and take advantage of authoritative media to continue to play the role of traditional media in public opinion Guide the dominant position, the only way to fully grasp the initiative of public opinion.