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商品包装在现代市场营销中发挥着十分重要的作用,是企业更好地满足消费者需求和实现企业利润目标的重要手段。然而现代商品包装中存在的种种失范现象,与现代市场营销观念格格不入,严重损害了商品及其企业的形象,影响了企业的发展,分析其伦理根源,以期能够有助于纠正现有的失范现象。
Commodity packaging plays a very important role in modern marketing and is an important means for enterprises to better meet the needs of consumers and achieve their profit targets. However, all kinds of anomie phenomena existing in modern commodity packaging are incompatible with modern marketing concepts, seriously impairing the image of commodities and their enterprises, affecting the development of enterprises and analyzing their ethical roots so as to help to ameliorate the existing anomie phenomena .