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在电商平台数据很直观,推新品能力要比一般渠道更有意义。在新零售概念被热议,线上线上渠道融合被更重视时,解决社区服务“最后一公里”的便利店行业“虽然趋势向好,但是,实际上几乎是没有赚钱的。”零售行业资深观察者李阳(化名)告诉记者。作为业内标杆,虽然7-11在日本赚钱,但是,目前在国内还是战略性亏损。中国本土的便利店企业以自己的方式悄然扩张中。
E-commerce platform data is very intuitive, push new product capabilities than the average channel more meaningful. When the new retail concept was hotly debated and online online channel convergence was taken more seriously, the convenience store industry that caters for community service “the last mile ” was “not making much money, although the trend was better.” Li Yang, a veteran retail industry observer (a pseudonym) told reporters. As a benchmark in the industry, although 7-11 makes money in Japan, it is still a strategic loss at home. China’s domestic convenience store companies quietly expanding in their own way.