论文部分内容阅读
企业的生产经营活动是一个不断满足社会需求同时也满足自身发展需求的过程。为满足这两个需求,企业必须了解、分析、判断市场对产品的需求,企业输入、加工、输出的各个环节活动业绩不足和管理方针策略的变化都是企业整体功能的具体体现。产品销售是这个功能环节链中的关键环节。但由于市场竞争激烈,影响销售的不利因素很多,客观地对待现有的销售状况并及时进行科学的经营决策,是企业生存和发展的先决条件。影响企业销售的不利因素主要有以下几种: 一、信息闭塞、盲目投产在当今的市场经济条件下,决策往往被利益所驱使造成盲目投产新产品的现象屡见不鲜,这主要是由于投产前,对该产品的市场需求信息掌握不足,没有对其
The production and business activities of an enterprise are a process that continuously meets the needs of society as well as satisfies its own development needs. In order to meet these two needs, enterprises must understand, analyze and judge the market demand for products. The lack of performance in all aspects of input, processing and output of enterprises as well as the change of management policies and strategies are the concrete manifestation of the overall functions of enterprises. Product sales is the key link in this chain of functions. However, due to the fierce competition in the market, there are many unfavorable factors that affect sales. To objectively treat the existing sales situation and make timely scientific management decisions is a prerequisite for the survival and development of enterprises. First, the information is blocked, blind production In today's market economy, the decision-making is often driven by the interests of blind production of new products caused by the phenomenon is not uncommon, mainly due to put into operation before, right The market demand for the product information is not enough, there is no right