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战国时代风云激荡、群雄逐鹿、弱肉强食。各种思想、言论相互碰撞激发,各位说客、游士唇枪舌剑、百家争鸣,由此“纵横之术”名扬内外。而如此精彩的外交沟通说服之术得以流传,无疑归功于两本“教科书”:作为理论指导的《鬼谷子》和作为案例库的《战国策》。笔者很惭愧自己只读了两本书的部分内容(主要是《战国策》的前七篇,结合《鬼谷子》相关篇章),而且也缺乏对当时历史背景知识的积淀,所以所得的结论可能缺乏系统性和连续性,理解演绎也可能趋于片面,不够深入。笔者尽其所能,试着去剖析、发现《战国策》中的每个精彩故事中的公关思想与技巧。几经斟酌,我最后选定并根据
Warring States era turmoil, crowded, law of the jungle. All kinds of thoughts and expressions collide with each other and inspire you, lobbyists and warriors, so that “the art of vertical and horizontal” is famous inside and outside. However, such wonderful diplomatic communication and persuasion can be spread without doubt due to two “textbooks”: “Guiguzi” as a theoretical guide and “Warring States Policy” as a case base. The author is very ashamed of reading only part of the contents of two books (mainly the first seven articles of Warring States with the relevant chapters of Guiguzi) and the lack of accumulation of historical background knowledge at that time. Therefore, the conclusions drawn may be lacking Systematic and continuous understanding of the interpretation may also tend to be one-sided, not deep enough. The author tries his best to try to analyze and discover the public relation thoughts and skills in each wonderful story in the Warring States Policy. After several discretion, I finally selected and based on