随着网络的快速发展,网络舆论对于校园文化发挥着越来越重要的影响.。通过对大学生网络舆论现状的调查分析,发现大学生作为网络舆论的主体,其活跃度较高,信息获取渠道和关注内容较集中,网络舆论行为以理性为主,校园网络舆论影响力亟待加强,据此,提出建立和保持校园网络舆论影响力的对策。 With the rapid development of the Internet, online media has played an increasingly important influence on the campus culture. Through the investigation and analysis of the status quo of college students’ online public opinions, it is found that college students as the main body of online public opinion are more active, information acquisition channels and content are more concentrated, the online public opinion behavior is mainly rational, and the influence of online public opinion on campus is urgent to be strengthened. In this regard, we propose measures to establish and maintain the influence of public opinion on campus networks.