随着IT行业网络营销的日趋成熟,重价格轻价值、重媒体轻创意、营销亮点同质化、缺乏品牌或产品个性展示等共性问题也开始显露出来。联想为应对价格战四起的PC市场,意欲通过互联网营销,寻找到与HandBag品牌目标受众最精准、最匹配的传播渠道及方式,帮 With the IT industry network marketing matures, common problems such as the value of light price, light media creative, homogenization of marketing highlights, the lack of brand or product personality show began to emerge. Lenovo in response to the price war four PC market, intended through the Internet marketing, to find the HandBag brand and target audience the most accurate and most appropriate channels of communication and ways to help