随着中产消费者“中产消费潮”的到来,超高端名酒会遭遇渠道或政策的瓶颈,中高端酒将迎来大发展期,这为产业的结构调整提供了可能。对于酒行业来说,快速实施区域并购的可能不是那些大鳄型企业,而是发展比较快的二线名酒企业。1990年代末,白酒行业错过了一次很好的战略整合机会。当时,白酒遭遇“广告酒风暴”的影 With the arrival of middle-class consumers and the “middle-income consumer boom,” ultra-high-end wines will encounter bottlenecks in the channels or policies, and mid-to-high-end wines will usher in a period of great development, which will provide the possibility for industrial restructuring. For the wine industry, the rapid implementation of regional mergers and acquisitions may not be those big crocodile-type enterprises, but the relatively rapid development of second-tier wine enterprises. In the late 1990s, the liquor industry missed a good opportunity for strategic integration. At that time, Liquor encountered “Ad wine storm” shadow