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品牌标识在初期设计完成后,还将在品牌理念调整、品牌遭遇危机、审美风尚转向、经济发展的社会背景发生变化时不断寻求改进与突破。从各行业品牌发展历程考察,著名品牌的标识设计大致经历了从视觉图案到象征符号的演进过程。产品满足他们的实用需求,也以幻觉的方式使他们获得梦想实现的满足感和身份提升的错觉。视觉图案以图视语言传达企业赋予品牌的内涵,隐喻了消费者潜意识中的美好愿景。品牌标识融实用、情感、理念为一体,在发展过程中升华为具有审美感染力的象征符号。
Brand identity in the initial design is completed, but also in the adjustment of the brand concept, the brand crisis, the aesthetic trend of fashion, the economic development of the social context of change constantly seeking improvements and breakthroughs. From various industries, brand development history inspection, famous brand logo design generally experienced from the visual pattern to symbolic evolution process. Products meet their practical needs and also give them the illusion of fulfilling their dream fulfillment and enhancing their identities in an illusory way. Visual graphics to map language to convey the connotation of the brand given by the enterprise metaphor, the subconscious consumer in the beautiful vision. Brand identity financial integration, emotion, philosophy as a whole, sublimated in the process of development as a symbol of aesthetic appeal.