包装是指用于盛装货物的容器及其它包装物。它是产品的一个重要组成部分。从包装与销售的关系看,包装具有广告和推销功能,可以称之为“沉默的推销员”。它把产品信息传递给消费者,有助于消费者识别厂牌商标,促进消费者对产品偏爱和购买兴趣。从包装自身看,好的包装除了为产品服 Packaging refers to the container and other packaging used to hold the goods. It is an important part of the product. From the packaging and sales relationship, the packaging has advertising and marketing functions, can be called “silent salesman.” It delivers product information to consumers, helps consumers identify labels on brands, and promotes consumer preferences and buying interests. From the packaging itself, good packaging in addition to product service