在红色海洋,企业有公认的明确界线,也有一套共通的竞争法则。虽然有些蓝色海洋扩展到远超过现有企业疆界,可是它们大部分是像太阳马戏团一样,借着扩展现有企业疆界,从红色海洋里面创造出来。在蓝色海洋,竞争无关紧要,因为游戏规则还待订定。 In the red oceans, there is a well-recognized and well-defined line of business and a common set of rules of competition. While some blue oceans extend far beyond the boundaries of existing businesses, most of them, like Cirque du Soleil, are created out of the red ocean by expanding the boundaries of existing businesses. In the blue ocean, competition does not matter, because the rules of the game to be determined.