由罗瑟·瑞夫斯提出的USP理论,即“独特的销售主张”。你若想让你的品牌打动顾客,就必须给他们一个不可推却的强购买理由——买点,让他们觉得“非买不可,非你不可”。如果你提供的品牌利益没有这股“杀气”,那从现在开始,尽量让你的品牌利益点更“杀气腾腾”些,因为唯有如此,你 The USP theory proposed by Rossel Reves, the “unique sales proposition.” If you want your brand to impress customers, you must give them a strong reason to buy - reason to buy something that makes them think “you can not, you can not.” If you provide the brand interests without this “murderous”, then from now on, try to make your brand interests more “murderous” because the only way you