现代社会日益突显个人主义 ,这在某种程度上是对集体主义的挑战。同时现实也给“经济人”理论提出了严峻的挑战 ,“经济人”理论在理论上也受到诸多责难 ,本文结合个人主义危机简要的归纳了“经济人”理论所经历的批判 ,并对社会资本理论作了简要的综述 ,把集体主义原则视为社会资本建构的重要组成部分。笔者呼吁从个人主义价值观重归集体主义价值观 ,关注社会的整体发展 The growing emphasis on individualism in modern society is to a certain degree a challenge to collectivism. At the same time, the reality also poses a severe challenge to “economic man” theory. The theory of “economic man” is also subject to many criticisms in theory. In the light of the crisis of individualism, this article briefly summarizes the criticism experienced by “economic man” theory, The capital theory is briefly reviewed, taking the principle of collectivism as an important part of the construction of social capital. The author calls for reintegrating individualist values ​​into the values ​​of collectivism and focusing on the overall development of society