基于文化的创意旅游逐渐成为旅游发展的重要趋势之一,本文以台湾莺歌陶瓷工业遗产的创意旅游为研究对象,提炼和总结了其成功的关键因素,包括地方特色突出、社区营造、集多种功能于一体、情景化环境设计、创意景观建设、营销方式创新和官产学界协作等,以期为工业遗产旅游与文化创意产业的融合发展提供参考。 Culture-based creative tourism has gradually become one of the important trends in tourism development. This paper takes the creative tourism of Yingge Ceramic Industrial Heritage in Taiwan as the research object, and extracts and summarizes the key factors of its success, including prominent local features, community building, In order to provide a reference for the integration and development of industrial heritage tourism and cultural and creative industries, such as integration of functions, contextualized environment design, creative landscape construction, innovation in marketing methods and collaboration between government, industry and academia.