第26届世界大学生夏季运动会将于2011年8月8日在我国深圳市举办。随着大运会会徽浮出水面,深圳第26届世界大学生夏季运动会第一届大运文化节活动拉开序幕,随之而来的大运会吉祥物设计也面向全球展开了征集活动。大运会吉祥物将以怎样的形象展示给世界人民,大家拭目以待。大运会吉祥物的设计引起了全球设计界的关注,为此本文作者就大运会吉祥物的设计进行初步的探讨和分析,以期抛砖引玉。 The 26th Summer Universiade will be held on August 8, 2011 in Shenzhen, China. With the emblem of the Universiade surfaced, the first Universiade Cultural Festival kicked off at the 26th Summer Universiade in Shenzhen. The ensuing Universiade mascot design also launched a solicitation campaign for the world. Universiade mascot will be what kind of image displayed to the people of the world, we wait and see. The design of the Universiade Mascot has aroused the concern of the global design community. To this end, the author of the Universiade mascot design for a preliminary discussion and analysis, with a view to initiate.