随着商品经济的日益发展和新思潮的逐渐兴起,晚明的通俗小说在审美上产生了较大的改变。晚明小说中塑造的商人形象,既具有社会新思潮的特性,又蕴含着儒家文化的精神特质,具有鲜明的特色。本文拟主要从义和利相统一、士和商相合流和重情又重义三个方面来对明代文学家冯梦龙“三言”中的商人形象进行深入的分析。 With the development of commodity economy and the gradual emergence of new trend of thought, popular novels in the late Ming Dynasty have undergone a great change in their aesthetic standards. The image of a businessman shaped by late Ming novels not only possesses the characteristics of social new trend of thought, but also contains the spiritual characteristics of Confucianism and has distinctive features. This article intends to make an in-depth analysis of the image of the merchant in Ming Dynasty by Feng Menglong and Sanyan from three aspects: the unity of justice and Lee, the merging of merchants and business, and the emphasis on hardship.