随着经济走向全球化,中国企业也面临着走向国际化的挑战,特别是加入WTO以来,对各个企业人素养的要求越来越高,然而中国的商务礼仪素养普遍与国际水平存在较大差异,因此提高商务礼仪素养已经成为企业搞好公关的迫切需要。本文主要介绍商务交往过程中的名片礼仪,笔者认为具有指导性意义。 With the globalization of the economy, Chinese companies are also facing the challenge of becoming globalized. In particular, since the accession to the WTO, the requirements for corporate literacy have become higher and higher. However, China’s business etiquette and literacy are widely different from international standards. Therefore, improving business etiquette has become an urgent need for enterprises to do a good job in public relations. This article mainly introduces the business card etiquette in the process of business communication. The author thinks it has guiding significance.