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乐视以超级电视为轴心,环绕“平台+内容+终端+应用”的乐视生态布局,出色地完成了此次多屏联动整合营销传播。《PACEMAN城市微旅行》这部33分钟的纪录片,是MINI中国对PACEMAN车型市场推广所做的一种全新尝试。这种全新尝试,不仅仅是采用纪录片这种创意十足的传播方式,还在于它所选取的信息扩散方式,是全球首个以超级电视为核心的四屏联动整合传播。制作这部纪录片,花费了我们长达半年的时间。我们找了优秀的导演团队,和他们一起去碰撞剧本立意,去确定三位主人公,去寻找每一个拍摄场景和入镜人物,去逐一推敲画外音的文稿和配乐,力求制
Le TV to the super-axis, surrounded by “platform + content + terminal + application ” music as the ecological layout, excellent completion of the multi-screen integrated marketing communications. The 33-minute documentary “PACEMAN Urban Micro Travel” is a brand new attempt by MINI China to market the PACEMAN model. This new attempt is not only a creative means of documentary transmission but also the diffusion of information it chooses. It is the world’s first integrated transmission of four screens with super-TV as the core. Produced this documentary, took us up to six months time. We found a good director team, and they went to the collision script to determine the three protagonists, to find each shooting scenes and people into the mirror, to scrutinize the voiceover script and soundtrack, and strive to system