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做海外市场非常核心的一点就是服务。以玉柴做海外市场经验来看,一定是先把服务、配件网络做好;网络铺好了,发展是必然的,只是快与慢的问题。2011年11月19日,玉柴答复俄罗斯客户,由于技术原因,无法配套。2012年3月初,客户通过其他中间人,向玉柴再次抛来“橄榄枝”。2012年3月20日,与俄罗斯客户的配套项目重新启动。2012年7、8月,客户自付运费,7台玉柴气体机运往俄罗斯。2012年底,经过玉柴技术人员的配套开发,玉柴气体机在俄罗斯装车实验。虽说好事多磨,但商场如战场,竞争异常激烈,机会之珍贵可想而知。像这样断了线的风筝,玉柴还能够抓住,其背后必然有深层次的原因值得探讨。在国际舞台上,与大品牌过招,玉柴机器的品牌是如何建立的?
The key to doing overseas markets is service. To Yuchai to do overseas market experience point of view, must be the first service, parts network; network paved, the development is inevitable, but the problem of fast and slow. November 19, 2011, Yuchai reply Russian customers, due to technical reasons, can not be supporting. In early March 2012, customers through the other intermediaries Yuchai once again thrown “olive branch ”. March 20, 2012, supporting projects with customers in Russia to restart. July and August 2012, customers pays shipping costs, 7 Yuchai gas aircraft shipped to Russia. By the end of 2012, after Yuchai technical staff supporting the development, Yuchai gas machine loading experiment in Russia. Although good things and more grinding, but shopping malls like the battlefield, fierce competition, the precious opportunity can be imagined. Like this off the line kite, Yuchai also be able to seize, there must be deep reasons behind the worth exploring. In the international arena, with the big brands move, Yuchai machine brand is how to build?