由于市场经济的快速发展,全国卫生三项改革工作的推进,医疗保险制度的推进,营利性和非营利性医院的划分,医院的所有权和经营权分离的尝试,医院面临着新的课题、新的竞争。这就要求医院在新形势下,适应市场经济,熟悉市场竞争原则,把服务营销的理念和方法引进来,提升医院发展的活力。 Due to the rapid development of the market economy, the advancement of the three national health reforms, the promotion of the medical insurance system, the division of profitable and nonprofit hospitals, the separation of hospital ownership and management rights, hospitals are faced with new issues, new competition. This requires the hospital to adapt to the market economy in the new situation, to be familiar with the principles of market competition, to introduce the concept and methods of service marketing, and to enhance the vitality of hospital development.