党报要增强贴近性、服务性,但不能“晚报”化,出路在于树立“权威就是影响力”的理念,以突出权威性来扩大影响力。权威来自于政治敏感、政策指导、理论准确;权威来自于公信力、主导舆论、监督有效;权威来自于主流新闻、深度分析、平民视角解读。这些都离不开策划与组织,做强重点报道,打造唯一性、不可替代性。一、围绕市委中心工作。抓住要害策划报道,重大报道规模化,做大权威新闻。市委、市政府中心工作,都是根据国家的方针、政策以及当地的市情而确定的,是当前工作的重点,市委机关报应根据党报性质、大局意识,守土有责,做好 Party newspapers should enhance the closeness and service, but can not “Evening News”, the way out is to establish “the authority is the influence” concept, in order to highlight the authority to expand the influence. Authority comes from political sensitivity, policy guidance and theoretical accuracy; authority comes from credibility, dominant public opinion, supervision is effective; authority comes from mainstream news, in-depth analysis, civilians perspective interpretation. These are inseparable from the planning and organization, strong and focused coverage, to create uniqueness, irreplaceable. First, work around the municipal center. Seize the key planning reports, major reports of large-scale, bigger authority news. Municipal Party Committee, municipal government center work, are based on national guidelines, policies and local market conditions and determined, is the focus of the current work, the municipal organ reported should be based on the nature of the party newspaper, the overall situation awareness, keep the soil responsible, do a good job