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全球化与信息化的到来,使城市面临空前的高度竞争和凸显个性的挑战,塑造和传播鲜明的城市形象特色,成为各个城市的首要任务。本文从传播学角度出发,综合分析国内外城市形象传播的现状,深入挖掘网络媒体中多媒体技术应用的优势,在塑造城市形象的同时,实现媒体与城市的良好互动,以促进城市形象传播和可持续发展。
With the advent of globalization and informatization, cities are faced with the unprecedented challenges of being highly competitive and highlighting their personalities. Creating and disseminating distinctive urban image features has become the primary task of all cities. From the perspective of communication, this paper analyzes the status quo of city image communication at home and abroad, digs the application advantages of multimedia technology in online media, and realizes the good interaction between media and city in order to promote the city image communication Continuous development.