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西部市场需要“激活”。2004年4月22日,在娃哈哈集团董事长宗庆后亲自督战下,其功能性饮料“激活”在四川首次上柜。老宗一到,有人下课宗庆后一出现在投资论坛上,就爆出了西部市场高层变动的消息:娃哈哈四川销售经理“下课”,新上任的是川中市场经理叶海,2月份刚从苏南市场调来。对于换人原因,宗庆后直言不讳:“作为西部中心的成都市场,销售没做好成都短时间内时也不可能建厂。”
Western markets need to be “activated.” On April 22, 2004, under the personal supervision of Zong Qinghou, chairman of the Wahaha Group, its functional drinks “activated” for the first time in Sichuan. As soon as Lao Zong arrived, Zong Qing was introduced to the investment forum after he left school. The news of the high-level changes in the western market broke: Wahaha Sichuan sales manager “discontinued”, and the new manager was Ye Hai from Chuanzhong Market Manager. Sunan market transferred. Zong Qinghou bluntly stated: “As the center of the Chengdu market in the west, it is impossible to build a factory in Chengdu within a short period of time for sales.”