创业容易,成功很难,好比是爱迪生口中那1%的灵感,创业的成功并不在于你流了多少汗水和泪水,反而在于你是否引爆了自己的灵感,戳到了消费者的痛点,最后让市场真正解渴。打造最强大脑众所周知,创意或灵感是最重要的创业资源,但在市场配置资源的体系中,最重要也最容易被忽视的资源配置是脑力资源的配置,英文称之为Brain Allocation。最早提出这一研究命题的是神经科学,直到过去几十年间,新制度经济学才提出了思想市场 Entrepreneurship is easy, success is very difficult, such as Edison mouth that 1% inspiration, entrepreneurial success is not how much sweat and tears you shed, but rather whether you detonated their own inspiration, poke the pain point of consumers, and finally let Market really thirsty. As we all know, creativity or inspiration is the most important entrepreneurial resources, but in the market allocation of resources system, the most important and most overlooked resource allocation is the allocation of mental resources, the English called Brain Allocation. The earliest proposition of this research is the neuroscience, until the last few decades, the new institutional economics put forward the ideological market