互联网正在推动着传统产业的变革,在此背景下,从互联网的本质出发,分别从市场营销、生产运营、农化服务、采购模式、物流运输5个方面分析了磷复肥企业所面临的机遇与挑战,提出了解放思想、围绕终端用户再造企业、运用大数据打造互联网平台、将产品做到极致的应对措施。 Under the background of internet, the Internet is driving the transformation of traditional industries. From the Internet’s essence, it analyzes the opportunities faced by phosphate compound enterprises in terms of marketing, production and operation, agrochemical services, procurement mode and logistics and transportation respectively And challenges, put forward the emancipation of the mind, around the end-user reengineering business, the use of big data to create an Internet platform, the product to achieve the ultimate response.