SWOT分析是战略研究中经常使用的功能强大的分析工具,将SWOT分析法运用在产业分析中,通过对产业发展的内部条件及外部环境的全面分析,从而制定产业发展战略。本文通过对上海文化创意产业集群发展的优势、劣势、机遇以及威胁进行分析,力求为上海文化创意产业的发展以及战略制定提供参考依据。 SWOT analysis is a powerful analytical tool often used in strategic research. SWOT analysis is applied to industrial analysis to formulate industrial development strategies through comprehensive analysis of the internal conditions and external environment of industrial development. By analyzing the advantages, disadvantages, opportunities and threats of the development of cultural and creative industries in Shanghai, this article tries to provide a reference for the development of Shanghai’s cultural and creative industries and the formulation of strategies.