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虽然,山水、文化、节庆、游憩和娱乐等项目是旅游休闲度假吸引游客的主要方式,但新型营销更有利于旅游品牌的推广。扫一扫有惊喜随着“微营销”时代的到来,各景区和主题公园不再满足于通过旅游电子商务平台进行吃、住、行、游、购、娱网上预订的营销模式,还纷纷搭建微博、微信等“微营销”平台,通过千万台手机向游客传递各具特色的旅游营销信息。不少旅游景区开通微博、微信,实时更新景区信息,充分发挥导航、导览、导游和导购功能;开展“扫一扫有惊喜”等微信活动,
Although landscape, culture, festivals, recreation and entertainment projects are the main means of attracting tourists to holiday resorts, the new type of marketing is more conducive to the promotion of tourism brands. With the advent of the “micro-marketing” era, scenic spots and theme parks are no longer satisfied with the marketing mode of eating, living, traveling, buying, entertaining and booking online through the travel e-commerce platform. Have set up microblogging, WeChat, etc. “micro-marketing ” platform, through the millions of mobile phones to the tourists passing the unique tourism marketing information. Many tourist attractions are opened to Weibo, WeChat, real-time updates of scenic information, give full play to navigation, navigation, tour guides and shopping guide functions; to carry out “sweeping away surprise ” and other WeChat activities,