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许舜英:时尚产业对时尚品牌建设到底带来了什么样的冲击,这是今天我们的主要话题。讲到时尚大家可能首先想到的是品牌,社会名流追逐的品牌,即所谓流行的重点。这可能是对时尚粗浅的认识。今天想要跟大家分享的是,时尚已经变成一个很巨大的新的现象,它已经给行销、给品牌带来了巨大的冲击,时尚早已经延伸到消费者所接触的方方面面,例如使用的手机、饮用的咖啡品牌或者开的车子,所以现在所讲的时尚是消费生活的全面时尚化。
Xu Shunying: Fashion industry on the fashion brand building in the end what kind of impact, this is our main topic today. Speaking of fashion we may first think of the brand, the brand chased by celebrities, the so-called popular focus. This may be a superficial understanding of fashion. What I want to share with you today is that fashion has become a huge new phenomenon that has given marketing and brand a tremendous impact, and fashion has long extended to all aspects of consumer engagement, such as the use of Mobile phone, drink coffee brand or open the car, so now speak of fashion is a comprehensive consumer life style.