内蒙古地处北疆,旅游季节性明显。因此,发展冬季旅游,减少淡季影响成为内蒙古旅游业发展的重要课题。经过努力,内蒙古冬季旅游已初具规模,但存在的问题依旧突出。本文就冬季旅游产品的开发、人才的培养与引进、配套设施的建设、宣传营销策略等方面进行了探讨,希望能对内蒙古冬季旅游的发展有所帮助。 Inner Mongolia is located in northern Xinjiang, seasonal tourism obvious. Therefore, the development of winter tourism to reduce the impact of off-season to become an important issue in the development of tourism in Inner Mongolia. After hard work, winter tourism in Inner Mongolia has begun to take shape, but the problems still remain outstanding. This article discusses the development of winter tourism products, the cultivation and introduction of talents, the construction of ancillary facilities and the promotion of marketing strategies, hoping to help the development of winter tourism in Inner Mongolia.