大数据构建价值矩阵聚焦战略客户是提升营销品质的前提。战略客户是公司的核心资源,不仅需要积极开发,还需要维护、考评、筛选等持续的动态管理,这样才能对企业的规模、效益和品牌产生最大价值。为此,公司大力搜集、分析客户数据,采取了对客户先细分市场,后衡量相对价值的动态评价机制。在不同规模不同特质的市场内对客户进行财务 Big Data Building a Value Matrix Focusing on strategic customers is a prerequisite for improving marketing quality. Strategic customers are the core resources of the company. They not only need to be actively developed, but also need continuous dynamic management such as maintenance, evaluation and screening so as to have the greatest value to the enterprise’s scale, efficiency and brand. To this end, the company vigorously collect and analyze customer data, take a customer first market segments, and then measure the relative value of the dynamic evaluation mechanism. Customers in different markets with different characteristics of the financial