地域文化,即地方特色文化,它是在同一地域生活的人们在漫长的历史进程中在不断的物质和精神的生产实践中逐渐形成的具有地域特色的独特的文化传统和文化体系。地域文化与地方经济社会发展有着极为密切的关系,深入发掘地域文化、打造地域文化品牌,提升地域文化的影响力,是促进文化大发展、大繁荣的重要手段,是促进地方经济特别是旅游经济发展的有效措施。一、地域文化受地理环境影响不同的地理环境,可以形成独特的生产方式和生活方式,因而形成不同的地域文化。如平原地区 Regional culture, or local culture, is a unique cultural tradition and cultural system with regional characteristics that gradually evolved in the continuous material and spiritual production of people living in the same area during the long course of history. Regional culture and local economic and social development have a very close relationship. In-depth excavation of regional culture, build regional culture brand, enhance the influence of regional culture is to promote cultural development and prosperity of the important means is to promote the local economy, especially the tourism economy Effective measures for development. First, the regional culture Geographical environment affected by different geographical environment, can form a unique mode of production and way of life, thus forming a different regional culture. Such as the plains