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早在上个世纪九十年代,电视购物就已经出现在人们的视野里,它充分利用电视媒体的优势,直观的的将产品的各项优点呈现给观众,而观众则可以通过打电话、传真等方式进行购买,这不仅体现了人们从外出购买向足不出户进行购买这种方式的转变,同时还促进了电视媒体不断的变革创新,本文将对电视购物行业的现状,存在利弊以及未来的发展方向进行详细分析,希望能够对于促进我国电视购物广告的良性发展有所裨益。
As early as the nineties of last century, television shopping has appeared in the field of vision, which takes full advantage of the advantages of the television media, the intuitive presentation of the advantages of the product to the audience, and the audience can by phone, fax Etc., which not only reflects the shift of people from going out to buy at home, but also accelerating the constant innovation and change of the television media. This article will analyze the status quo, pros and cons, and future of the television shopping industry The direction of the development of a detailed analysis, hoping to promote the healthy development of China’s television shopping advertising benefit.