一、集中化经营与多元化经营集中化经营与多元化经营,是跨国公司的两种重要扩张战略,分别适用于跨国公司不同的发展阶段.适时地、正确地选择这两种战略,对于跨国公司具有至关重要的意义. 集中化经营的特征表现为产品的相对单一和市场的相对集中.在企业的初级发展阶段, 常常运用集中化经营策略迅速扩展在核心产业的地位.其优势是能够集中企业所有的资源与竞争力快速发展主导产品和拓展关键市场. 集中化经营的缺点也是明显的,从长远计,跨国企业应尽量避免产品单一和市场单一.因为,过分依赖某一产品或市场,具有太高的风险.特别是需求不稳定的产业,如建材行业,其需求受宏观经济形势的影响较大,而经济周期的客观存在,更使得此行业的波动不 1. Centralized Operation and Diversified Operation Centralized operation and diversified operations are two important expansion strategies of multinational corporations. They are applicable to different stages of the development of transnational corporations. The two strategies are selected timely and correctly. The company is of crucial importance. The characteristics of centralized management are the relative unity of products and the relative concentration of the market. In the initial stage of development of a company, a centralized business strategy is often used to rapidly expand its position in the core industry. Its advantage is the ability to Concentrate all resources and competitiveness of the company to rapidly develop leading products and expand key markets. The disadvantages of centralized operations are also obvious. In the long run, multinational companies should try to avoid single products and single markets because they rely too much on a certain product or market. , with too high a risk, especially for industries with unstable demand, such as the building materials industry, whose demand is greatly affected by the macroeconomic situation, and the objective existence of the economic cycle has made the fluctuation of this industry less likely.