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论文依据消费者行为综合理论,构建了大学生低碳消费行为影响因素的理论模型。借助扬州大学279名大学生低碳消费调查数据,运用结构方程模型对理论模型进行了验证。结论表明:低碳消费意愿显著正向影响大学生低碳消费行为;环境责任意识、环境影响关注、低碳关注度、规章制度与公益宣传等变量显著影响大学生低碳消费意愿;性别变量与生源地变量在不同假设路径中的影响均存在一定差异。最后,从三个方面提出了相应的干预策略。
Based on the theory of consumer behavior synthesis, the thesis constructs a theoretical model of the influencing factors of college students’ low-carbon consumption behavior. Using the survey data of low-carbon consumption of 279 undergraduates in Yangzhou University, the theoretical model was verified by the structural equation model. The conclusion shows that the willingness of low-carbon consumption positively affects the low-carbon consumption behavior of college students positively; environmental responsibility awareness, environmental concerns, low-carbon awareness, rules and regulations and public service propaganda and other variables have a significant impact on college students’ The variables have different effects on different hypothetical paths. Finally, the corresponding intervention strategies are proposed from three aspects.