整个市场覆盖战略又称市场全面化战略,是指企业以所有的产品来服务所有的顾客群体的需要,即不分产品,不分市场,大小通吃。这种战略仅有大公司才能办得到。通常采取该战略时,可以运用无差别市场策略和有差别市场策略。1.无差别市场策略,就是企业可能不考虑市场区划的差异性,而只对整个市场提供一种产品。这种策略是立足于企业 The entire market coverage strategy, also known as the market comprehensive strategy, refers to all the products the company to serve the needs of all customer groups, regardless of product, regardless of market size. This strategy can only be achieved by big companies. When this strategy is generally adopted, it is possible to use an undifferentiated market strategy and a differentiated market strategy. 1. Indifferent marketing strategy, that is, companies may not consider the difference of market division, but only to provide a product for the entire market. This strategy is based on the business