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基于市场细分建立闭环供应链模型,分析了决策变量随外生变量的变化规律,并比较了闭环供应链与不回收再制造情形的决策.结果表明:新制造和再制造产品的批发价随回购价的增加而增加,随回收价的增加而减少,零售价随回收价和回收努力程度的增加而增加;产品总量随消费者偏好系数的增加而增加,随再制造成本、回收努力程度及回收价的增加而减少;闭环供应链的新制造产品批发价和零售价均比不回收再制造时高;消费者偏好系数高于临界值时,回收再制造对于闭环供应链有利.
Based on market segmentation, a closed-loop supply chain model was established to analyze the variation of decision variables with exogenous variables, and the decision-making of closed-loop supply chain and non-recovery of remanufacturing was compared.The results show that the wholesale price of newly manufactured and remanufactured products The increase of repurchase price increased with the decrease of repricing price, and the retail price increased with the increase of reclaim price and reclamation effort. The total amount of product increased with the increase of consumer preference coefficient, Degree and the recovery price of the closed-loop supply chain. The wholesale price and the retail price of the newly manufactured products in the closed-loop supply chain are both higher than the non-recovered and remanufactured ones. When the consumer preference coefficient is higher than the critical value, recycling and remanufacturing is beneficial to the closed-loop supply chain.