连锁经营是适应社会化大生产和现代消费方式的客观要求 ,通过规模化经营、科学化管理和标准化服务 ,实现高效率流通的一种现代营销方式和商业组织形式。在发达国家 ,运用连锁经营方式的范围涉及整个流通领域 ,其销售额占社会商品销售总额的比例一般在三分之一以上。我国流通领 Chain management is to adapt to the objective requirements of socialized large-scale production and modern consumption patterns. Through the large-scale management, scientific management and standardization services, a modern marketing and business organization form with high efficiency and circulation is achieved. In developed countries, the scope of applying the mode of chain operation involves the entire field of circulation, and the proportion of its sales in the total sales of social goods is generally over one third. China’s circulation leader