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在我国经济发展进入新常态,产能、产量、需求严重失衡成为突出矛盾的大环境下,企业向市场提供产品和服务,由于产品性质及客户群体的差异,需要进行一个市场细分化、服务专门化的工作。在非最终端产品的特定企业之间,形成价值共生链。企业如何运用利益共生关系,建立企业价值链,造就出新的企业活力和优势,成为营销学研究与实践的重要课题,关系营销是对原有交易模式的突破。本人利用假期,经对天华化工机械及自动化研究设计院有限公司(以下简称天华院)实地考察研究,结合相关理论知识,重点阐述关系营销之于科技先导型企业的技术服务活动的意义。
As China’s economic development has entered a new normal and the serious imbalance between capacity, output, and demand has become a prominent contradiction, enterprises provide products and services to the market. Due to differences in product nature and customer groups, it is necessary to conduct market segmentation and service specialization. Work. In a certain company that is not the most end product, a symbiotic chain of value is formed. How enterprises use the symbiosis of interest, establish the enterprise value chain, create new enterprise vitality and advantages, become an important issue in marketing research and practice, and relationship marketing is a breakthrough to the original transaction model. I make use of the holiday, through the on-site inspection and research of Tianhua Chemical Machinery and Automated Research and Design Institute Co., Ltd. (hereinafter referred to as Tianhua Institute), combined with relevant theoretical knowledge, to focus on the significance of relational marketing in the technology service activities of science and technology pilot companies.