设计类金狮作品名称:《阳光装置》广告主:A.O.SMITH广告公司:李奥贝纳上海这个idea很简单。其实要素就是太阳能和热水。要告诉大家太阳能热水器可以省钱,能发挥很大的价值,又环保。我们做了很多这种TVC,就是想跟客户讲这个,但是如果想让人家有耳目一新的感觉,还要多想想怎样执行得与众不同。很多人有一种误解,觉得太阳能烧水不够热,所以我们让人家看太阳能是怎么起作用的:太阳洒下来,水就来了 Design class Golden Lion Title: “Sunshine device” Advertiser: A.O.SMITH Advertising Agency: Leo Burnett Shanghai The idea is simple. In fact, the elements are solar and hot water. To tell you that solar water heaters can save money, can play a great value, but also environmentally friendly. We do a lot of this TVC, just want to tell customers this, but if you want people to have a fresh feeling, but also how to think about how to perform distinctive. Many people have a misconception that solar water is not hot enough, so let people see how solar energy works: the sun sprinkles and water comes